JOB APPLICATION

Job Summary

The COO leads Operations and Strategy at maison KEEPS — owning end-to-end operations, building systems 
and structures that scale, and partnering with the Co-CEOs to identify and pursue new growth opportunities. 

Who we're looking for A leader who combines strategic thinking with hands-on execution, thrives in a fast-
moving entrepreneurial environment, and has a proven record of scaling operations in a growing business. 

Key Responsibilities

1. Strategy & Growth

• Shape the company's strategy and long-term growth direction with the Co-CEOs and translate it into measurable operating plans.
• Identify and evaluate expansion opportunities: new stores, new channels, international markets, new product lines (Activewear, Kids, Lifestyle), and partnerships or collaborations.
• Build business cases and feasibility studies ahead of investment decisions (store P&L, payback, channel economics).
• Partner with the Commercial team to improve channel mix and profitability.
• Ensure operational capabilities are ready for each stage of growth, and support Board and investor reporting.

2. Supply Chain, Procurement & Inventory

• Own the end-to-end supply chain: procurement and sourcing, production planning with manufacturing partners, quality control, inventory and distribution.
• Lead demand forecasting and inventory planning to keep the right stock available across every channel.
• Work with the Commercial team on stock allocation and replenishment for e-commerce, retail stores, pop-ups and new launches.
• Manage inventory health and working capital: days of cover, turnover, sell-through, aged and dead stock, and markdown planning.
• Minimize stockouts, overstock and waste through strong inventory controls, stock reconciliation and reporting.
• Align with Fashion Design and Marketing, so operations are ready for every collection drop and campaign.

3. Warehouse, Logistics & Fulfilment

• Manage warehouse and 3PL partners for accurate, timely and cost-effective inbound, storage, pick-and-pack, fulfilment and outbound delivery.
• Set and track SLAs and KPIs with partners, run regular performance reviews, and drive corrective action where needed.
• Ensure seamless, accurate stock movement between warehouses, stores and online channels.
• Build contingency plans for peak seasons, major campaigns and product launches.

4. Operations Admin & Process Excellence

• Lead the Operations Admin team across order management, documentation, inventory transactions and operational reporting.
• Develop and standardize SOPs across functions, with internal controls that reduce errors, discrepancies and risk.
• Streamline workflows between Supply Chain, Commercial, Finance and Customer Experience.

5. ERP Implementation & AI Automation

• Lead the selection and implementation of a new ERP system end to end: requirements, vendor selection, data migration, integration with OMS and sales channels, user training and go-live.
• Map daily operational workflows across Supply Chain, Operations Admin, Commercial and Finance, and redesign them around the new system.
• Identify repetitive daily tasks and automate them with AI and automation tools (e.g. order processing, stock reconciliation, reporting, purchase orders, document handling).
• Drive adoption across teams so the new tools are used every day, and measure the efficiency gained.
• Ensure data accuracy and real-time visibility across all channels, with dashboards that support data-driven decisions.

6. Cost Optimzation & Operating Budget

• Own the operating budget and control costs without compromising service quality.
• Launch targeted cost initiatives across COGS, warehousing, logistics, marketplace fees and overhead.
• Drive product margin improvement with the Product and Sourcing teams.
• Partner with Finance on cost visibility, inventory valuation accuracy and working capital management.

7. People & Organization

• Build and develop high-performing Supply Chain and Operations Admin teams ready to support new stores and channels.
• Define roles, team KPIs, performance management, workforce and succession planning together with HR.
• Foster a culture of ownership, structured problem-solving and continuous improvement.

Qualifications

• Bachelor's degree or higher in Business Administration, Supply Chain, Operations Management, Engineering or a related field.
• 10+ years of relevant experience, including at least 5 years in a senior leadership role in operations, supply chain or logistics.
• Proven track record running end-to-end operations in fashion, retail, lifestyle, e-commerce or another fast-growing, multichannel consumer business.
• Deep expertise in inventory management, warehouse operations, logistics and 3PL management.
• Demonstrated success by building scalable processes and structures, or driving business growth, backed by measurable results.
• Hands-on experience leading an ERP implementation, and applying AI and automation to improve day-to-day operational efficiency.
• Strong financial acumen in budgeting, cost optimisation, unit economics and working capital.
• Excellent leadership, communication, negotiation and cross-functional stakeholder management; able to work closely with the Co-CEOs.
• Proactive, hands-on, highly accountable and results-driven; comfortable in a fast-paced, entrepreneurial environment.
• Fluent in Thai and English.

Job Summary

Lead and execute end-to-end marketing strategies to drive brand growth, product launches, and omnichannel performance. This role balances creative direction with performance-driven thinking. 

Experience Level  Senior (5–8+ years) 

Key Responsibilities

• Own overall marketing strategy across online & offline channels
• Lead campaign planning (launches, sales events, pop-ups, collaborations)
• Manage brand communication, ensuring consistency across all touchpoints
• Analyze performance and optimize campaigns
• Work closely with Creative, PR, E-Commerce, and Retail teams
• Drive influencer/KOL strategy and media planning
• Manage marketing budget and timelines 
• Lead, coach and grow the marketing team, setting clear roles, KPIs and ways of working.

Qualifications:

• 5–8+ years in Marketing, preferably fashion
• Strong strategic thinking + execution ability
• Experience in omnichannel marketing (online & offline)
• Data-driven mindset with strong analytical skills
• Leadership and team management experience
• Strong communication and project management skills 

Job Summary

We are looking for an E-Commerce Specialist with 3+ years of experience to own and grow maison KEEPS's online sales channels. You will manage day-to-day platform operations, lead campaigns and live commerce execution, optimize product listings and store performance, and use data to find new ways to grow sales. The ideal candidate is a hands-on marketplace expert who is detail-oriented, data-driven and passionate about e-commerce excellence. 

Experience Level  Mid–Senior (3+ years)

Key Responsibilities

1. Platform & Store Management

• Own day-to-day operations of our online stores on Shopee, Lazada, TikTok Shop, LINE Shopping and the brand website.
• Optimize store pages, search ranking, vouchers and shop features to grow traffic and conversion.
• Stay up to date with platform policies, fees and new features, and turn them into opportunities.

2. Campaigns & Promotions

• Plan and execute participation in platform campaigns and mega-sale days with marketplace partners.
• Work with Marketing on promotions, bundles and pricing that drive sales while protecting margin.
• Manage marketplace ads and in-platform promotion tools to hit sales targets.

3. Product Listings

• Own product listings, descriptions, images and size information, ensuring accuracy and consistency with the brand.
• Coordinate with Supply Chain on stock levels, new launches and timely delivery.

4. Live Commerce

• Plan, coordinate and support live commerce across platforms.
• Work with hosts, Marketing and Product teams for smooth execution, and track engagement and sales from each live.

5. Customer Experience

• Oversee customer inquiries, complaints and reviews across online channels.
• Ensure fast, satisfying resolution to keep shop ratings and customer satisfaction high.

6. Sales Analytics & Insights

• Own e-commerce data across all platforms: collect, clean and consolidate sales, traffic, ads and customer data into one reliable source.
• Build and maintain dashboards that track GMV, traffic, conversion rate, average order value, ROAS and product performance.
• Analyze deep-dive questions — by channel, product, campaign and customer — to find what drives sales and where to grow.
• Turn data into clear insights and recommendations for the team and management, and track the results of actions taken.

7. AI & Automation

• Use AI tools daily to speed up work such as product copywriting, listing optimization, data analysis, reporting and customer replies.
• Identify repetitive tasks in e-commerce operations and automate them.
• Share AI tips and workflows with the team to raise overall productivity.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Statistics or a related field.
• 3+ years of hands-on e-commerce experience, ideally in fashion, lifestyle or consumer brands.
• Proven track record growing sales on marketplaces such as Shopee, Lazada, TikTok Shop and LINE Shopping.
• Hands-on experience with marketplace campaigns, in-platform ads and live commerce.
• Strong data skills: advanced Excel or Google Sheets (pivot tables, lookups, formulas) and experience building dashboards in tools such as Looker Studio or Power BI; SQL is a plus.
• Able to turn raw data into clear, actionable insights and present them simply.
• Actively uses AI tools (e.g. ChatGPT, Claude, Gemini) in daily work, with examples of how AI improved their work.
• Good understanding of digital marketing tools and techniques.
• Detail-oriented with a commitment to high-quality execution.
• Excellent communication and teamwork skills; able to work independently in a fast-paced environment.

Job Summary
 
The Retail Manager will lead the overall performance and operations of maison KEEPS’ retail business across all 
store locations. This role is responsible for driving sales growth, maintaining brand and operational standards,
 developing retail systems, and building a high-performing store team.

We’re looking for a strategic, data-driven, and commercially minded retail leader who understands both front-office and back-office retail operations, makes strong informed decisions, and can turn strategy into effective execution.

Experience Level  Manager Level — 5+ years of retail experience with proven experience managing multiple stores and retail teams. Experience in leading fashion, lifestyle, or global retail brands is highly preferred.


Key Responsibilities 

1. Retail Strategy & Performance

• Own overall retail sales performance across all store locations
• Develop retail strategies and action plans to drive sales, productivity, and profitability
• Analyze sales, traffic, conversion, product, and store performance to identify opportunities
• Set targets and make informed, data-driven decisions to improve business performance

2. Retail Operations & Standards

• Oversee both front-office and back-office retail operations
• Develop systems, SOPs, workflows, and operating standards to improve efficiency and scalability
• Ensure consistent customer experience, store standards, VM, inventory, and operational execution across all locations
• Identify operational gaps and solve problems quickly and effectively

3. Team Leadership

• Lead, coach, and develop Store Managers and retail teams
• Build a high-performance culture with clear goals, accountability, and strong team engagement
• Encourage and motivate teams to consistently achieve sales and service targets
• Ensure effective manpower planning and team productivity across stores

4. Landlord & Business Partnership

• Build and maintain strong relationships with landlords, malls, and key business partners
• Lead negotiations on commercial terms, store opportunities, campaigns, and operational matters
• Identify opportunities to strengthen partnerships and support retail growth
• Collaborate with internal teams on new stores, pop-ups, and retail expansion

Qualifications

• 5+ years of retail experience, with multi-store management experience
• Strong understanding of both front-office and back-office retail operations
• Strong strategic, commercial, analytical, and data-driven mindset
• Proven ability to drive sales and improve store performance
• Strong people management, coaching, and team-building skills
• Excellent decision-making and problem-solving skills, with ability to make informed decisions quickly
• Strong negotiation and stakeholder management skills
• Proven ability to build effective retail systems, SOPs, and scalable workflows
• Strong relationship-building skills with landlords and business partners
• Highly organized, hands-on, and able to execute efficiently in a fast-paced environment
• Able to effectively use technology, data, and AI tools to improve productivity and retail operations
• Experience with leading Thai or global fashion, lifestyle, or retail brands is highly preferred

Job Summary

The Retail Operation Admin will support day-to-day retail operations across stores, pop-ups, and brand 
activities. This role involves coordinating operational tasks, stock management, documentation, and on-site 
execution to ensure everything runs smoothly.

We’re looking for someone who is energetic, hands-on, well-organized, and has strong common sense —
 someone who enjoys getting things done and is ready to learn in a fast-paced retail environment.

Experience Level  Entry Level — Fresh graduates are welcome to apply. Candidates with relevant internship 
or part-time experience in retail, sales, store operations, or customer-facing roles will be given special 
consideration.


Key Responsibilities

1. Retail Operations

• Support daily operations across stores and pop-up locations
• Coordinate documents, schedules, and operational tasks
• Support store and booth setup, dismantling, and on-site execution
• Coordinate with internal teams and external vendors

2. Inventory & Stock

• Support stock counting, transfers, and replenishment
• Prepare products and stock for stores, events, and pop-ups
• Ensure stock accuracy and organization
• Assist with basic stock and operational reports

3. Events & Administrative Support

• Support pop-ups, campaigns, and brand activations
• Coordinate logistics, equipment, and operational preparation
• Maintain retail documents, records, and expense tracking
• Follow up on tasks to ensure smooth and timely execution

Qualifications

• Bachelor’s degree in any related field; fresh graduates are welcome
• Internship or part-time experience in retail, sales, store operations, or customer service is a strong plus
• Strong common sense, problem-solving, and practical thinking
• Energetic, pr

Job Summary

The Visual Merchandiser will be responsible for creating and maintaining strong visual merchandising across
 stores, pop-ups, and brand activations. This role combines creative judgment with commercial and data-
driven thinking to strengthen brand experience and store performance.

Experience Level  Senior Associate — 3–5 years of experience in Visual Merchandising, preferably from leading
 Thai or global fashion, lifestyle, or retail brands.


Key Responsibilities

1. Visual Merchandising

• Develop and execute VM across stores, pop-ups, and brand activations
• Translate brand concepts into window displays, product presentation, and store layouts
• Maintain consistent VM standards across all retail locations
• Develop seasonal VM guidelines and planograms

2. Commercial & Data

• Analyze sales, product performance, and inventory data to optimize product placement
• Adjust product zoning and displays based on performance and commercial priorities
• Identify opportunities to improve customer journeys and store performance

3. Execution & Collaboration

• Lead VM execution for store openings, launches, and pop-ups
• Conduct regular store visits and VM audits
• Coordinate props, fixtures, vendors, and installation
• Collaborate with Creative, Marketing, Retail, and Commercial teams

Qualifications

• Bachelor’s degree in Visual Merchandising, Design, Fashion, Interior Design, or related field
• 3–5 years of relevant Visual Merchandising experience
• Experience with leading Thai or global brands is highly preferred
• Strong visual sense with commercial, analytical, and logical thinking
• Able to read and interpret sales and product performance data
• Proficient in Adobe Creative Suite; SketchUp or 3D tools is a plus
• Detail-oriented, proactive, hands-on, and able to manage multiple projects
• Strong communication and cross-functional collaboration skills
• Comfortable with store visits, setups, and on-site execution

Job Summary

Oversee end-to-end accounting operations, financial reporting, tax compliance, and month-end closing
 processes to ensure accurate financial records and support business growth.

Experience Level  Mid–Senior (4–6 years)


Key Responsibilities

• Handle full-cycle accounting functions including AP, AR, GL, Fixed Assets, and inventory accounting
• Prepare and review monthly, quarterly, and annual financial statements
• Manage month-end and year-end closing processes
• Reconcile bank accounts, balance sheet accounts, and financial records
• Prepare and submit tax filings (VAT, Withholding Tax, Corporate Income Tax, and other statutory requirements)
• Coordinate with auditors, tax advisors, and regulatory authorities
• Monitor cash flow and prepare financial reports for management
• Ensure compliance with accounting standards, tax regulations, and company policies
• Support budgeting, forecasting, and financial analysis activities
• Maintain accounting records and strengthen internal controls
• Improve accounting processes and support ERP/accounting system implementation
• Coordinate with cross-functional teams to ensure accurate financial data and reporting
• Utilize AI and automation tools to streamline accounting processes, reduce manual work, and improve productivity and accuracy

Qualifications:

• 4–6 years of experience in accounting with full-set accounting responsibilities
• Bachelor’s degree in Accounting, Finance, or related field
• Strong knowledge of accounting principles, taxation, and financial reporting
• Experience with month-end closing and statutory reporting
• Familiarity with accounting software and ERP systems
• Strong analytical and problem-solving skills
• High attention to detail and accuracy
• Ability to work independently and manage multiple priorities
• Able to effectively use AI and technology to improve productivity, automate repetitive tasks, and work more efficiently
• Experience in retail, e-commerce, fashion, or consumer goods industries is preferred
• CPA or CPD certification is a plus